The pragmatic deliverer

We asked Cadi Jones about being The Pragmatic Deliverer

Cadi, your Conker Inside results gave you a profile of The Pragmatic Deliverer. How much did you see yourself in there?

It was interesting to read through the results and reflect on how accurate the profile can be! Through my career I have (I hope!) learnt some of the lessons covered in the Watch Outs section, but having these highlighted is especially helpful.

Of all the attributes, which is the one that’s given you the most challenges across your career?

The detail-oriented, succeeding by planning attribute has been very challenging! There is not always time to make an exhaustive plan, and it can be frustrating when plans need to change. Letting go of the need for perfection, and embracing the adaptation has been key to growth in my career.

And which would you consider to be your superpower?

Being able to communicate clearly, in a friendly and down-to-earth way has enabled me to stand out in the world of programmatic advertising, where it seems new complexity is added daily.

What one piece of advice would you offer to other Pragmatic Deliverers?

The importance of focusing on people cannot be underestimated. Build trust through taking time to get to know your team well. In challenging situations this is immeasurably valuable. As the proverb tells us, if you want to go fast, go alone, but if you want to go far: go together.