The simple answer is you need to tell us …. Many of you are experts in building brands yet having viewed thousands of profiles on LinkedIn it astonishes me that so many people neglect their personal brand.
LinkedIn now has over 700m users worldwide and since the pandemic more decision makers are working from home, meaning online connections have become increasingly important. 81% of talent professionals say that virtual recruiting will continue when the pandemic is over.
So here are my top 3 tips:
1) A good current photo and arresting visual can make all the difference. Your profile will get 21x more views and 9x more connection requests with a recent, professional looking mugshot (no beachwear or flaming sambucas please!) We have made connections with people unknown to us in emerging companies with unique roles – often based upon how they shine on LinkedIn.
2) Include a concise yet brilliant summary of your experience. This will help people search for you, and prospective employers get excited by you. If you list 5 skills on your profile you are 27x more likely to be discovered. Also remember the first three lines are keyword sensitive, so make the algorithm work for you.
3) Include the impact of your work – highlight experience and personality via articles/awards/results. I love seeing how effective you have been, and it could be the difference between making a longlist or not. Hashtags and groups you follow help drive the content you are served too.
The pandemic has saved you time commuting so take 10 minutes to focus on your profile and tell us how brilliant you really are.