
Daren Rubins, Co-Founder at Conker, Executive Search & Talent Business
In my previous life as an agency CEO, one of my proudest achievements was making senior hires that not only survived but thrived in their roles. Some of that success was judgement but some was just plain luck.
If you’ve ever been responsible for hiring senior executives, you’ll understand the enormous stakes involved. A brilliant hire can elevate a company to new heights; a poor hire can result in disruption, costly misalignment, and even financial damage. As Jeff Bezos once said, “I’d rather interview 50 people and not hire anyone than hire the wrong person.” The stakes are simply that high.
In a world dominated by subjective judgement, personal bias, and limited candidate pools, making successful senior hires often seems down to luck as much as judgement. But should something so crucial be left to chance?
At Conker, we believe the answer is unequivocally no.
Introducing Conker 360: An Intellectual Property Revolution
Over the past six years, we’ve developed, tested, and refined a revolutionary methodology designed to minimise subjective judgement, eliminate guesswork, and maximise hiring success. The result is Conker 360, our proprietary ecosystem of Executive Hiring intelligence—clearly defined as Intellectual Property (IP) that transforms senior-level recruitment from an intuitive art into a precise science.
Three Layers of Insight
Conker 360 consists of three interlocking yet independently powerful IP assets:
1. Conker Inside – Assesses leadership personality traits across 16 distinct types. We’ve successfully deployed this with over 5,000 senior industry professionals, creating a robust database that reveals exactly how diverse leadership teams can be constructed to deliver peak performance.
2. Conker ID – Delivers profound insights into candidate motivations and alignment with organisational culture. It’s a data-rich matching tool that enables businesses to not only understand precisely what senior talent seeks but also how well companies deliver against these expectations. Already leveraged by hundreds of top-tier professionals, this tool offers invaluable insight into industry benchmarks and best practices.
3. Conker Capability – Provides quantifiable evidence of candidates’ experience and capabilities through robust proof points. This fills a crucial gap in objectively validating skill sets, ensuring every hire meets stringent capability criteria.
Together, these tools form a comprehensive IP-powered recruitment suite that sets Conker apart from every other talent consultancy in the market.
Why this Matters: From Risk to Certainty
Our clients—industry-leading companies like Omnicom, Disney, Allwyn, Pinterest, The Stagwell Group, Channel 4, The Guardian and many more—choose Conker precisely because the stakes of senior recruitment are so high. They recognise that intuition alone no longer suffices. Our IP-backed approach systematically reduces hiring risk, delivers deeper insights, and ensures alignment between talent and organisation.
The proof lies not just in our client satisfaction but in the remarkable success of our placements and trail blazers. Our hires don’t just survive—they thrive, staying longer, achieving more, and transforming businesses in the process.
It’s Time to Stop Guessing
Senior hires matter far too much to leave them to chance. Conker 360 ensures that every executive placement succeeds, every time. If your business is serious about growth, transformation, and competitive advantage, your senior recruitment strategy needs to be equally serious—and powered by data-driven IP.
Conker 360: The next time you think about making a senior hire that really matters, you’d better not leave it to chance.